Getting featured in Sunset is a huge milestone for our retailers, as well as Old Oakland in general, and a great payoff for the work we've been putting in for two years as Popuphood. While Oakland is going through a renaissance, it is still coming up, and retailers face the continuous struggle to maintain foot traffic. It was important for us to do old fashioned outreach to the surrounding businesses like Ratto's who have served that neighborhood for a 100 years. Our work marketing the shops together as "Popuphood" as well as including our neighbors has brought national recognition from numerous publications, driven international customers to their online shops, and boosted their economic sustainability.
KGO Radio calls the pop-up plaza a "grand civic experiment for Oakland," and speaks briefly with the Oakland Public Transportation Department about the city's efforts to "create more vibrant and safe public spaces." Leslie Brinkley of KGO also did a follow up with us just to talk about Old Oakland's shops and our latest Popup Impact HUB here at Frank Ogawa Plaza.
An SF Chronicle story points out that the Latham Square area "may soon be an homage to human kindness once again."
The Contra Costa Times spotlight's the city's hope that the "pocket park with weekly entertainment will bring a bit of Oakland's vibrant Uptown Arts District closer to the ... city center."
The Bay Nature writes about Latham Square as a pedestrian and cyclists Urban Nature experiment.
SF.Streetsblog writes about "Plaza to the people!" and has offered continual coverage so far with great insights.
And the SFGate blog says that that Latham Square is in for a "major revival" and describes the pedestrian plaza's "benches, tables, greenery and artwork fashioned from old street signs and lamp posts salvaged from the city’s corporation yard."
With all of the momentum around Popuphood's projects, you can bet there will be some fun press mentions this Fall as well. We'll be sure to keep you posted on this blog.