A small-business incubator revitalizing neighborhoods, block by block.
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Credit: Eva Kolenko
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Video by Eva Kolenko.
First Video of our project, 2012 
"State of Retail."
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AIACC Progression Conference, 2012
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"The Culture of the Interim." Next City: Crafting Corridors 2013
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/Overview
Popuphood is a social enterprise consulted to incubate small business and revitalizing neighborhoods, block by block.
By rethinking retail and its role in renewal we engage community partners, property owners, businesses, municipalities and developers in participating in the global conversations of collective impact, and creative placemaking. Through retail curation and marketing we activate previously vacant spaces transforming them into vibrant destinations. This programatic approach to local economic development creates employment opportunities, pathways to permanent leases and increased livability in urban neighborhoods. If you are interested in working with us please email us for a full service profile. We consult municipalities, Community Benefits districts, and Business Improvement Distrits property owners, developers, and small businesses. We are passionate urbanists creating partnerships to solve epic problems. Through marketing we Amplify neighborhoods highlighting new retail and existing business to drive foot traffic for both. This increases visibility, vibrancy, and safety, block by block. apply Work with us press All graphic symbols on this site are from The Noun Project collection. Specific attributions for individual icons can be found on that site.
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/Updates
Free Saturday Workshop outside on the Plaza with james Rojas, May18th @11:30am
Brown Bag lunch panel discussion May 20th @12-1pm 
Popuphood hosts #ndoch #hackforchange Rewrite Oakland, an Open Oakland event!
Popuphood Pops Up in the Plaza!
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/Speaking
ENGAGEMENTS
May 20th
12-1 POPUPHOOD HQ 150 Frank Ogawa Plaza, Suite 1B Civc Brown Bag Panel/ Place keeping: values, policy and place on the plaza. James Rojas, Jamie Parks, Kiran Jain. Moderated by Sarah Filley. June 1st 9:30-4pm POPUPHOOD HQ 150 Frank Ogawa Plaza, Suite 1B National Civic Hacking day #Hackforchange #ndoch Open Oakland presents Rewrite Oakland We are happy to contribute to the dialogue around the future of retail, urban design, and social entrepreneurship through speaking engagements and workshops. Please direct your inquires to: info@popuphood.com and we will provide our compensation details. PAST ENGAGEMENTS April 27 Yerba Buena Center for Art Future of Soul Think Tank Exhibition February 16 Crafting Corridors, Next City Philadelphia February 21 ICSC’s Northern California Alliance Program Round table facilitator, pop-up retail and restaurants: Sarah Filley Dec 15 One year anniversary holiday celebration. Dec 15 White Nights, Naples BLOG, Recap November 30 -Visual Mapping Challenge San Francisco Planning Department -Future.Soul.Think.Tank YBCA November 10-11 SF Green Festival October 11 Oakland Rotary Club October 5th-6th SPUR, panel for Economic Development September 22 Progression/people/place/perspective (re)imagining our future, AIA Academy for Emerging Professionals September 3-5 Business Seminar- Keynote Speaker: PROVENANCE AND THE POWER OF A LOCAL BRAND STRATEGY, Melbourne Spring Fashion Week (MSFW) Melbourne, Australia August 27-November Common Ground Venice Biennale of Architecture US Pavilion, Spontaneous Interventions Panel: "Getting it Done" moderated by Ann Guiney, Director of Institute for Urban Design. July 18 Women's Initiative Connect Event-Connector July 21 Code for Oakland- Judge July31 Future.Soul.Think.Tank YBCA June 20-22 Center for Community Progress Reclaiming Vacant Land Properties- Panel moderated by Next American City in New Orleans. June 13 Oakland Metropolitan Chamber of Commerce Forum in Oakland, California. May 4 Table at the Economic Development Event by the Metropolitan Chamber of Commerce in Oakland, California. April 4 State of Oakland Panel in Oakland, Cslifornia. February 28 Broadway Corridor Retail Study by the Urban Land Institute (ULI) Daniel Rose Center for Public Leadership in Land Use. January 24 Innovative solutions for retail growth in Oakland |
