A small-business incubator revitalizing neighborhoods, block by block.
We are passionate urbanists creating partnerships to solve epic problems.
Popuphood is a social enterprise consulted to incubate small business and revitalizing neighborhoods, block by block.
By rethinking retail and its role in renewal we engage community partners, property owners, businesses, municipalities and developers in participating in the global conversations of collective impact, and creative placemaking.
Through retail curation and marketing we activate previously vacant spaces transforming them into vibrant destinations. This programatic approach to local economic development creates employment opportunities, pathways to permanent leases and increased livability in urban neighborhoods.
Our client list inculed cities, Community Benefits districts, Business Improvement Districts, property owners, developers, and small businesses.
All graphic symbols on this site are from The Noun Project collection. Specific attributions for individual icons can be found on that site.
In Store / New on the Block / Events
New on the block: Saint Harridan soft opening Dec. 2, 1420 Broadway! Read more...
New on the block: Flora Cultural Society opening a Pop-up in Old Oakland, grand opening Dec. 6th! Read more...
Coming soon: New on the block: Popup to Permanent Old Oakland Member Manifesta Salon! Read more...
Event: Popuphood introduces as part of our Latham Square incubation on November 29th is Plaid Friday so you can shop local. Read more...
New on the Block: welcome SOBU furniture and design Nov. 22, our newest Pop-up in Old Oakland! Read more...
/Speaking / Workshops / Trainings
We are happy to contribute to the dialogue around the future of retail, urban innovation, the sharing economy and social entrepreneurship through speaking engagements and workshops. contact: firstname.lastname@example.org
PAST SPEAKING ENGAGEMENTS
Alternatives to Commercial Revitalization, Local Initiatives Support Corporation (LISC) and the SF Office of Workforce Economic and Development (OWED)
International Economic Development Council (IEDC) Webinar:
"From Vacant spaces to Vibrant Places"
9:30-4pm POPUPHOOD HQ
150 Frank Ogawa Plaza, Suite 1B
National Civic Hacking day
Open Oakland presents Rewrite Oakland
12-1 POPUPHOOD HQ
150 Frank Ogawa Plaza, Suite 1B
Civc Brown Bag Panel/ Place keeping: values, policy and place on the plaza.
James Rojas, Jamie Parks, Kiran Jain. Moderated by Sarah Filley.
Creative Disruptions, Exhibition
Organized by Sarah Filley, Cofounder of Popuphood
at Hatch Gallery 429 23rd St.
Yerba Buena Center for Art
Future of Soul Think Tank
Crafting Corridors, Next City
ICSC’s Northern California Alliance Program
Round table facilitator, pop-up retail and restaurants: Sarah Filley
One year anniversary holiday celebration.
White Nights, Naples
-Visual Mapping Challenge
San Francisco Planning Department
SF Green Festival
Oakland Rotary Club
SPUR, panel for Economic Development
(re)imagining our future, AIA
Academy for Emerging Professionals
Business Seminar- Keynote Speaker:
PROVENANCE AND THE POWER OF A LOCAL BRAND STRATEGY, Melbourne Spring Fashion Week (MSFW) Melbourne, Australia
Venice Biennale of Architecture
US Pavilion, Spontaneous Interventions
Panel: "Getting it Done" moderated by Ann Guiney, Director of Institute for Urban Design.
Women's Initiative Connect
Code for Oakland-
Center for Community Progress Reclaiming Vacant Land Properties- Panel moderated by Next American City in New Orleans.
Oakland Metropolitan Chamber of Commerce Forum in Oakland, California.
Table at the Economic Development Event by the Metropolitan Chamber of Commerce in Oakland, California.
State of Oakland
Panel in Oakland, Cslifornia.
Broadway Corridor Retail Study by the Urban Land Institute (ULI) Daniel Rose Center for Public Leadership in Land Use.
Innovative solutions for retail growth in Oakland