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Film by Eva Kolenko
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A small business incubator revitalizing neighborhoods, block by block. |
Sarah Filley and Alfonso Dominguez launched popuphood SM in September of 2011 in Old Oakland, CA. This pilot location served as a testing ground for our initiative to rethink retail and the role it plays in revitalizing our cities. We are passionate urbanists creating partnerships to solve epic problems, starting with a city we know and love while participating in the global conversation of social entrepreneurship and positive impact. Work with us
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/Overview
popuhood curates, markets, and incubates retail to leverage creative assets and build vital and creative hyper-local mesh economies.
Video by Cuco Vega, 2012
Retailers used this time to refine their strategies for customer and community engagement, ensuring a sound foundation focused on growth and sustainability towards the signing of long term leases (see May event!).
We are committed to mesh business strategies aligning our values and missions with cross-sector partnerships to incubate small businesses and offers them six months rent in previously vacant stroefronts. Our marketing campaign repositioned Old Oakland, our pilot location, as a true retail destination with international press, increased foot traffic, adding vitality to the local economy. |
/Updates
Art represents the creative economy, artists are small businesses, and these creative entrepreneurs are part of our mixed use retail model as shop owners, artists, curators and the creative talent pushing the boundaries of civic engagement, technology, and wonder. We are officially partners with Art Murmur and are pleased to announce we will keep the digital exploits going!
Meet our resident
LIVE VISUAL Artists! Every First Friday in the Digital Breezeway Howard Wong of San Francisco based ALL OF IT NOW!, a visuals projection artist and mostly known as Public Works’ resident VJ. Anyone that has witnessed his visuals will attest that bigger is better and smaller is faster. <.o'> A vet in the scene noted for impressive live visuals for DJ Shadow and recently at Creators Project with GAFFTA in SF. |
/Speaking
May 19-22 (TBD)
ICFF- Panel in New York, NY June 13 Oakland Metropolitan Chamber of Commerce Forum in Oakland, CA June 20-22 Center for Community Progress Reclaiming Vacant Land Properties- Panel with Next American City in New Orleans, LA August 27-30Accepted in the 2012 Venice Biennale of Architecture, US Pavilion. Curated in part by the Urban Design Institute. September 3-5 Business Seminar- Keynote Speaker Melbourne Spring Fashion Week (MSFW) in Melbourne, Australia Fall-TBD Detroit Business Conference through the Detroit Regional Chamber and the Small Business Programs in Detroit, MI We are happy to contribute to the dialogue around retail, urban design, and social entrepreneurship. If you would like to extend an invitation please contact us: info@popuphood.com PASTMay 4 Table at the Economic Development Event by the Metropolitan Chamber of Commerce in Oakland, CA April 4 State of Oakland- Panel in Oakland, CA February 28 Broadway Corridor Retail Study by the Urban Land Institute (ULI) Daniel Rose Center for Public Leadership in Land Use. January 24 Innovative solutions for retail growth in Oakland |
