As many of you know from our previous blog post, the plaza transforms the intersection of Telegraph and Broadway into a pedestrian-only space through the use of urban design. It's a temporary pilot project meant to increase foot traffic and walkability in the area, and is an experiment that will inform the more permanent improvements to the plaza.
It was designed by the rock stars at Rebar Art + Design Studio, and the final design reflects months of community outreach, including a public design workshop attended by over 100 people in February 2013 and over 25 individual meetings with local stakeholders.
Latham Square is a a great example of Urban Prototyping – the global movement that is harnessing design, art, and technology to improve cities. The City of Oakland's Public Works Agency did a wonderful job of navigating the policy needed to get the square built. Sarah Filley, the cofounder of Popuphood, is excited about its potential to bring Oakland into larger, international conversations about urban prototyping.
We've done similar projects in Downtown Oakland and Frank Ogawa Plaza. Specifically in Frank Ogawa Plaza at 14th and Broadway, we were hired by the City of Oakland to transform the former vacant space on the corner into our innovation headquarters – we moved in and added the presence of our new popup tenant, IMPACT HUB Oakland. We also are changing city dwellers' experience of the Frank Ogawa Plaza through workshops and events such as Fashion Friday on the Plaza, when we brought seven mobile retail trucks and a wine garden to the plaza for a happy hour shopping event.
We're looking forward to kicking off a whole slew of awesome mobile shopping events and happenings at Telegraph and Broadway. See LathamSquare.org for details. See you at Latham Square for the celebration on October 12th!