3. Let’s borrow a few pages from the Popuphood playbook. That’s an area of Oakland, Calif., where wannabe retailers can apply to get short-term storefront space free. It creates a petri dish for testing out business ideas over the course of several months — entrepreneurs pay for just utilities and insurance — and it brings shoppers to previously desolate urban stretches. Some businesses inevitably grow into paying tenants by the end of their “scholarship” period. Why not try it in Boston neighborhoods that could use more commerce?
We are interested in sharing our model in your town with speaking engagements, workshops, and implementing programatic approaches to temporary urbanism and local economic development strategies by rethinking retail's role in neighborhood revitalization. Contact us at email@example.com