Flora Cultural Society
Grand Opening! Dec. 6th
Friday 5–9 pm
465 A Breezway
tel 415 608 2040
//Limited edition by artist Richard Seibert
> Tea + snacks
//Five Mountain heirloom organic teas.
Celebrate our two year anniversary with us during First Friday! The grand openings of SOBU and Flora Cultural Society with loads of music, food, art, and of course, great holiday shopping in charming historic Old Oakland. Don't forget Umamimart, Marion and Rose's Workshop and Crown Nine have special events as well as Saint Harridan's grand opening on Saturday! Details below. Can't wait to party with you, thank you for all the support. Cheers to 2014 bringing more retail to more neighborhoods and towns near you!
The enterprise zone underscore how our incubation program at Latham Square supports the intersection of our missions: local incubation, sharing economy, and fostering a dynamic and sustainable economy with world class design. It's authentic and its made right here. Our recap includes photos and dispatches from Latham Square and Old Oakland that day. We had a great time and we loved hosting the Eastbay Bike Coalition and Red Bike & Green as well!!
All photos: @sarahfilley
We wanted to give you a peak at the glorious new boutique in Old Oakland before the grand opening on Dec. 6th. It was a pleasure to see their vision of a flagship shop realized and we are impressed with each and every item in the shop, it all looks so much more beautiful in person and the proportions and comfort are assured from such accomplished designers. Stop in and meet them, Laleh and Allessandro are lovely. Below are a few words from them.
See you on Dec. 6th!
Q1: How does opening a flagship shop impact your business?
The SOBU Flagship Store in Old Oakland is our direct access to our customers and design partners. It's our think tank, and touch and feel space where our furniture products can make their full impact. It's where we will launch our new design projects together with inspiration and feedback from our customers and design professionals face to face. In short, it's everything a website cannot be - a place to hang out with like minded people who love design and beauty and share some coffee and ideas!
Q2: What made you decide to invest in Old Oakland for your flagship?
To be able to launch our Flagship Store in Old Oakland means we can bring the richness and integrity of the past together with innovation and subversions of designs and materials. A more authentic location to showcase modern furniture and design within the beauty of the historical neighborhood cannot be found in the Bay Area. With the best access to public transportation, and surrounded by great restaurants, pubs and buzzing new businesses, this is the new destination where everyone will want to be!
Popuphood has been a terrific partner helping our dream of a retail shop in Oakland become a reality. Sarah, Mark and Alfonso have understood our vision and supported our needs from design/location requirements to detailed business plan review, all to ensure that we were truly ready for this great leap. They not only helped get us into this fantastic space, but have created a neighborhood tapestry/community of businesses that will ensure the long term success of these growing neighborhoods. We are watching Oakland transform before our eyes with great help and a lot of positive organization and marketing from them. We are truly grateful to be working with them!
Marion and Rose's Workshop will be hosting the Grill Cheese Guy and will be open late!
Also an opening reception: From the brilliant mind of Anuradha Vikram, Occupations: Art Takes Up Space is a site-specific art exhibition... [which] includes new media works by Freddy Chandra, Allan de Souza, Desirée Holman, Ranu Mukherjee, Jerome Reyes and José Carlos Teixeira. This is as a free, public installation Illuminating 12 windows along 9th street between Broadway and Washington in Old Oakland Street, each Friday and Saturday night from 5:30 PM and 8:30 PM. The exhibition will run for five weekends from December 6th until January 4th, 2014 . Join us for an opening reception on December 6, 2013 at 5:30.
Latham Square will have vendors curated by Popuphood and more to come!
Saint Harridan designs, manufactures and retails men’s suits made for women and female-to-male transmen. They have completely re-engineered the basic man’s suit so that it looks great and fits a woman’s body “off the rack.” Adult clothing is strictly divided into two main categories: men and women. Yet, people are not so starkly divided. Most of Saint Harridan’s target customers experience their gender as ‘masculine of center,’ and typically struggle to find clothing that fits both their body shape and their aesthetic.
Saint Harridan has the only ready-to-wear suit line designed to fit a woman’s body, AND, the only made-to-measure suit based on the re-engineered pattern. “We found that we couldn’t just change the measurements on a man’s suit,” says Founder Mary Going. “It didn’t look right even when it fit. We spent several months working out the changes the suit would need in order to look fabulous on a body with narrower shoulder and wider hips,” she adds. Saint Harridan’s Kickstarter campaign raised $137,000, proving that there is plenty of demand for their idea.
Saint Harridan embraces the concept of ethical manufacturing, partnering with USA-based factories for their dress shirts and suits. “It’s not just about ethics, though,” adds Going. “A Made in the USA label in a suit actually means it’s the highest quality craftsmanship in the world.”
We have had the pleasure of working with founder and CEO Mary Going over the last few months. The opportunity to secure a holiday popup within a space across the street from Popuphood’s office exemplifies our creative thinking. The property owners are remodeling the building and when we suggested a “meanwhile use” tenant to enliven the perception of the shopfront and provide additional retail for the block over the holidays, they loved the idea and worked with us to prep the space for Saint Harridan.
A little more about Mary Going, Saint Harridan’s Founder: Going is an entrepreneur and social activist. She holds an MBA from the Lorry I. Lokey Graduate School of Business at Mills College where she was a recipient of the Goldman Sachs Business Leadership scholarship. She has founded, led and sold two businesses prior to Saint Harridan. Mary lives with her wife, Martha Rynberg, and their two daughters in Oakland, California.
Saint Harridan 2013-2014 National Tour:
Tighten your bow tie, this is going to be a helluva year!
August: Oakland with our friends at Show & Tell!
November: Los Angeles
December: Oakland powered by Popuphood Dec. 2 soft opening.
May: New York
August: Portland, Oregon
December: Los Angeles
The partnership with Gorilly offers a unique opportunity to further our goals in rethinking retail and its role in revitalizing neighborhoods. We have also done initial outreach to further discussion around mobile retail policy and believe their approach to a showroom experience is a critical link in our Pathways to Permanent program for our applicants. They can test a location for a Pop-up, gain new markets, and test strategies to connect new and existing customers to their products and online experience. We thought our applicant Boomcase needed just that, and we look forward to working with them this spring to open a flagship location close to our HQ!
Join us in welcoming Flora Cultural Society, our newest popup in Old Oakland. They grow heirloom, antique varieties and herbs down the street in West Oakland -hyper local!- and offer cut flowers and products crafted with these same plants. They only use seeds after 1950, the cutoff date for genetic modification. This means they are the go-to local resource for rare and unique arrangements that echo the historic Old Oakland architecture while introducing modern plant based products for your home. It has been a pleasure working with them and we can't wait to see the breezeway bursting with plants!
Soft opening is November 29th and grand opening December 6th (Popuphood's 2 year anniversary!!) with our second popup, SOBU!
They believe flowers are a botanical exploration and should awaken your senses. Their farm, shop, classes and events are centered on the idea of “Rewilding your life”, letting nature into your everyday with fresh cut bouquets, farm to table goods and botanical scents. They are dedicated purveyors of botanical goods.
The flagship shop is the place where product meets customer for the farm to table model that is the heart of Flora Cultural Society. It represents an opportunity to engage their customers with flowers as part of their everyday experience; from the farm, to shop, to your home!
They had already taken root in and fallen in LOVE with Oakland with their farm. Being makers and part of the urban farm movement it made sense for them to be a part of Oakland's historic industrial spirit. The flower farm connects to the history of the place in interesting ways; they can easily imagine that many a flower bundle was purchased on these very streets when the shipping yards met with the local growers in a time when locally made and grown was a necessity. And now they will be again, it truly feels like a home coming for them.
"Working with Popuphood has been pure bliss, and that is not an overstatement. In one meeting the questions I had been phrasing and rephrasing in my mind to find answers were answered. What once was complicated now was clear, defined and given new life. Truthful, informational and inspirational. I look forward to each meeting to meet with their minds, learn and get their fresh perspectives. It’s not often you find creative minds with business strategy skills and life experience at your fingertips."
Introducing SOBU, a furniture and design addition to Old Oakland. We were impressed with the gorgeous furniture they design, and we are pleased to announce their flagship shop opening in Downtown Oakland. We are pretty sure that you will start to see their furniture in your favorite new spots around town! As part of our Popup to Permanent program, they have signed on for six months with Peter Sullivan Associates, LLC. and we invite you to join us in welcoming them for a soft opening on November 22 and a Grand Opening December 6th, just in time for our two year anniversary!
Craftsmanship: SOBU believes the world is a miraculous place, in every piece of furniture they create, a spirit and character is bestowed that will travel along with it into your home; from their initial sketches, into the craftsman’s hands, and to the final journey through your door. Each piece is branded with the SOBU spirit as well as a unique marker that identifies it as a handmade product of exclusive and limited lineage. Designed here, made with international craftspeople with long relationships to SOBU.
Reclaimed: They believe in using plantation grown, reclaimed and FSC certified lumber. Each species of wood has it’s own natural character and variation, and they prefer to simply apply water-based sealers and traditional wax finishes. They don’t fill knots and season splits with epoxy or putty, so you can see and experience the real materials. The fabrics they use are natural fibers like cotton, linen and wool whenever possible and if they can find recycled aluminum and steel they use it.
We have really enjoyed working with the Husband and wife duo! Laleh and Alessandro Latini launched SOBU in 2011 with their first product, the Junk in the Trunk Bed with Storage. With Alessandro’s furniture and architecture background, Laleh’s photography and graphic design experience, and a combined client list that included Crate & Barrel, Pottery Barn, West Elm and Design Within Reach, it was a natural progression for the two.
Laleh was born in Tehran and moved to San Francisco as a young girl with her family to escape the revolution. She studied Film and Photography at UC Davis and returned to San Francisco after college to begin a career in graphic design, all the while maintaining her interest and love of photography.
Alessandro was born in Rome and followed his family from Italy to Brazil, finally landing in Marin County where he met Laleh in high school (just friends). He then attended and graduated from UC Berkeley's School of Architecture and moved to New York City where he lived in a converted basement and built furniture with a friend. While on a visit home, Alessandro happened to spot his old friend from high school on her Vespa and left a note in her helmet inviting her to coffee. Laleh and Alessandro now live in the East Bay with their two kids, one lucky black cat, four chickens and a colorful and lively assortment of fish. to edit.
3. Let’s borrow a few pages from the Popuphood playbook. That’s an area of Oakland, Calif., where wannabe retailers can apply to get short-term storefront space free. It creates a petri dish for testing out business ideas over the course of several months — entrepreneurs pay for just utilities and insurance — and it brings shoppers to previously desolate urban stretches. Some businesses inevitably grow into paying tenants by the end of their “scholarship” period. Why not try it in Boston neighborhoods that could use more commerce?
Scott has covered Popuphood in the Boston Globe previously, we appreciate the support to bring our model to his city!
We are interested in sharing our model in your town with speaking engagements, workshops, and implementing programatic approaches to temporary urbanism and local economic development strategies by rethinking retail's role in neighborhood revitalization. Contact us at firstname.lastname@example.org