The ‘Retail Apocalypse’ Might Just Mean the Reinvention of the Shopping Experience BY PATRICK SISSON
"While the giants are falling, smaller players are figuring out how to reinvent the store experience for the 21st century, focusing on authenticity and community while, in many ways, thinking about sales second."
While we spend our time here talking about urban innovation, creative placemaking, and economic development, at the core of what we do is retail. So when stories about the retail apocalypse started showing up I thought is was more a reflection of what was changing, the big players are not "Anchor tenants at suburban malls anymore. They are investing in the main streets of downtowns along with cities that are reinventing themselves. Our pop-up clients are connected to place, to giving back, to serving their communities in ways that go beyond the business of running a store- and that this "doomsday message" just did not ring true.