Videos by Popuphood
Working with Whole Foods Market is another opportunity to center the racial equity work with our clients. We wanted to share a bit more about the process and how it all came about for us.
Selecting an artist for the mural in the parking lot grew out of the equity work Whole Foods Market was doing with our friends The Justice Collective, an organization we deeply respect. To mark the completion of the 90' x 30' mural, Whole Foods Market reached out to us to produce a celebration for the mural and include a Pop-up Market. The name of the mural, "Authentically Oakland" framed the intention of the event as an opportunity to center equity by prioritizing pop-up applicants of color in our local Sweet & Savory, Makers & Designers, and Community Engagement categories and we chose the last weekend in February to celebrate Black History Month.
What really struck us was the value that our vendors received from the opportunity to talk to each other as well as with Whole Foods Market's regional buyers, meet and greet with Chef Tanya Holland, and get in front of Whole Foods Shoppers! We anticipate some interesting collaborations in the future!
Carmichael Images generously sponsored the photography for the event, enjoy!
The latest updates, new pop-ups, trends, and field notes.