"[Filley is] now working in other Oakland neighborhoods, plus Hayward and ..., recently, working with the developer AvalonBay Communities, she opened empty pop-up space in the ground floor of a new residential building. "
​-Forbes

"[Popuphood] advocates for changes in city policy to better support pop-up retailers and create visible infrastructure and a policy pipeline for small businesses, including a Popup to Permanent initiative." - Curbed

"West Coast fans of revered archival record label Numero Group can celebrate, as the Chicago-based label will travel from Bloomington, IN to Seattle, WA this fall to set up pop-up shops in several cities."
​- RollingStone

“These buildings have gone from vacant to vibrant,” Filley said. Popuphood has proved that micro entrepreneurs can have major economic impacts."
​- Urban Land