How do you get your product on the shelves at Whole Foods Market?
What is the application process?
What does Whole Foods Market look for?
What are the current opportunities and gaps in the marketplace?

Popuphood and the Oakland African American Chamber of Commerce (OAACC) present Launch that amazing product: Working with Whole Foods Market in partnership with Whole Foods Market in Oakland, CA. 

WORKSHOP: "Launch That Amazing Product: Working With Whole Foods Market"
​DATE: Tuesday, March 19, 2019
TIME: 7:00 - 8:30 PM
LOCATION: Whole Foods Market Northern California Regional Offices, 5980 Horton St., Suite 200, Emeryville, CA 94608
​COST:​​​ $20*

There are 13 categories of products that Whole Foods Market is looking for. Here are just four:
​•Body Care (Hair Care, Facial care, Essential oils, make-up, etc.)
•Supplements (Vitamins, etc.)
•Lifestyles (clothing, cards, books, magazines, candles)
•Dry Grocery (breads, cereals, condiments, chips,etc.)

We had a wonderful time at the Pop-up Market and met with several vendors who would be an excellent fit. Is your business a good fit? Come find out! We have a limited number of tickets available! We strongly encourage artists and vendors of color to apply. Limit 40 participants.

Also we are pleased to announce that the proceeds for the Workshop benefit Acta non Verba Youth Farms, a local non-profit in Oakland serving Youth of color! Find out more HERE. 

Oakland African America Chamber of Commerce (OAACC)
The OAACC was established in 2003 as are a private non-profit organization whose mission is to advance economic opportunity and strengthen Oakland’s Black business community. OAACC provides a number of services for our business associates and members including access to workshops, business development opportunities, and advocacy. To learn more about OAACC, please visit oaacc.org

Whole Foods Market 
For 39 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first national certified organic grocer, Whole Foods Market has over 470 stores in the United States, Canada and United Kingdom. To learn more about Whole Foods Market, please visit media.wfm.com.

Popuphood
Popuphood works to invest in entrepreneurs with hearts of gold to create communities we love.   We are an award-winning social enterprise rethinking retail and its role as a strategic tool to catalyze local economies. Our mission is to design equitable policies and programs to support inclusive growth, healthy economies, and vibrant destinations. Check out our Popup to Permanent Program and our Vacant to Vibrant strategies for cities and real estate developers on our website.  

​Working with Whole Foods Market is another opportunity to center the racial equity work with our clients. We wanted to share a bit more about the process and how it all came about for us.

Selecting an artist for the mural in the parking lot grew out of the equity work Whole Foods Market was doing with our friends The Justice Collective, an organization we deeply respect. To mark the completion of the 90' x 30' mural, Whole Foods Market reached out to us to produce a celebration for the mural and include a Pop-up Market. The name of the mural, "Authentically Oakland" framed the intention of the event as an opportunity to center equity by prioritizing pop-up applicants of color in our local Sweet & Savory, Makers & Designers, and Community Engagement categories and we chose the last weekend in February to celebrate Black History Month.
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What really struck us was the value that our vendors received from the opportunity to talk to each other as well as with Whole Foods Market's regional buyers, meet and greet with Chef Tanya Holland, and get in front of Whole Foods Shoppers! We anticipate some interesting collaborations in the future! 

Carmichael Images generously sponsored the photography for the event, enjoy!