Working with Whole Foods Market is another opportunity to center the racial equity work with our clients. We wanted to share a bit more about the process and how it all came about for us. The process of selecting an artist for the mural in the parking lot grew out of the equity work Whole Foods Market was doing with our friends The Justice Collective, an organization we deeply respect. To mark its completion, Whole Foods Market reached out to us to produce a celebration for the mural and include a Pop-up Market. We saw an immediate opportunity for local vendors in our Sweet & Savory, Makers & Designers, and Community Engagement Categories to receive real value from talking with regional buyers, meet and greet with Chef Tanya Holland, and get in front of Whole Foods Shoppers!
What really struck us was the value that our vendors received from the opportunity to talk to each other. We anticipate some interesting collaborations in the future!
It is important for us to continue to create, support, and articulate pipelines of opportunities for our vendors and pop-up clients. One way we did this was to collaborate on a workshop specifically for local vendors to understand how to work with Whole Foods Market.
How do you get your product on the shelves at Whole Foods Market?
What is the application process?
What does Whole Foods Market look for?
What are the current opportunities and gaps in the marketplace?
* We are really pleased to announce that the amazing organization Acta Non Verba Youth Urban Farm will be receiving the proceeds from the ticket sales for the workshop!
Below is a bit more about them.
Here's to supporting the community and working on your biz, an approach that underscores our Retail With A Mission motto and as a social enterprise, we are always looking for ways to give back.
Thank you for a great event. We felt the love and the special vibe that only Oakland can bring, it Felt good to be in the Town.
Acta Non Verba Youth Urban Farm
"Acta Non Verba: Youth Urban Farm Project (ANV) elevates life in the inner-city by challenging oppressive dynamics and environments through urban farming. Founded and led mainly by women of color from the surrounding neighborhood and larger community, ANV creates a safe and creative outdoor space for children, youth, and families in East Oakland, CA. Within this severely economically depressed neighborhood in the nation’s second most dangerous city, ANV engages and deepens their understanding of nutrition, food production, and healthy living as well as strengthens their ties to the community.
Acta Non Verba: Youth Urban Farm Project offers vital services in education, child care, economic empowerment, and access to green, safe spaces and healthy food to a community sorely lacking in these areas. The camp serves low-income African-American and Latino children in a community where local schools, Acorn-Woodland and Encompass, report that 99% of their students qualify for free and reduced school lunches. Only 60% of residents in the zip code are high school graduates or higher; only 7% have a Bachelor’s degree or higher.
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