Image: Oakland City Hall, 1917, This majestic Beaux-Arts building was the first government building designed as a skyscraper. The Lionel J. Wilson “Flatiron” building is at the corner of Broadway. Oakland/history/CityHall_300.jpg
FOR IMMEDIATE RELEASE
Popuphood Pops Up In The Plaza For One Year Of Innovation. Project Launch, Presenting Pop-Up HUB Oakland.
April 3rd, 2013
Oakland, California, USA, - Award-winning Popuphood will launch Pop-Up HUB Oakland on Monday, April 8 as the nationally-recognized social enterprise opens its first office on the ground floor of the historic Lionel J. Wilson Building, 150 Frank H, Ogawa Plaza (14th & Broadway), Suite 1B. In collaboration with the City’s Office of Economic & Workforce Development, PopupHood and HUB Oakland are innovative approaches to small business incubation and community revitalization that serve as a national model.
Founded in 2011 by Sarah Filley and Alfonso Dominguez Popuphood is award winning social enterprise incubating small businesses and revitalizing neighborhoods, block by block. They apply design thinking at city scale by rethinking retail and its role accelerating community driven renewal. Their pilot in Old Oakland has received international press and recognition as thought leaders in retail curation and marketing of previously vacant spaces and acting as change agents to transform them into vibrant destinations. This programmatic and multi-sector approach to local economic development creates employment opportunities, pathways to permanent leases and increased livability in urban neighborhoods.
Economic Development: THE CITY OF OAKLAND
The City’s Office of Economic & Workforce Development enlisted Popuphood to envision a use of the vacant space at 150 Frank Ogawa Plaza to enhance positive social and economic impact through their business incubation and revitalization. The space will act as an innovative lab for retailers in the heart of Oakland’s civic life adding to the vibrant retail culture along down town Broadway corridor. Additionally, Popuphood will invite communities to participate in the global conversations of collective impact, and creative placemaking emphasizing a multi-sector public and private approach. By hosting initiatives in collaboration with the City of Oakland they will amplify significant social networks, build civic dialogue, and incubate social capital and assist in strengthening Oakland’s emerging creative economy.
Launch: POP-UP HUB OAKLAND
Their first Partner is HUB Oakland. Popuphood offered them a Pop-up opportunity to launch their inspiring co-working space, an entrepreneurial incubator attracting a community of socially minded people. The shared mission and values between Popuphood and HUB Oakland centers around small business incubation, social impact, and collaboration. This shared physical space mirrors the aligned values of both organizations and enables HUB Oakland to launch their membership campaign while hosting events while the permanent location is under renovation.
Monday April 8th starting at 6pm they launch a kickstarter campaign as Pop-up HUB Oakland in the new space in partnership with Popuphood. The diversity and innovation in Oakland will bring a unique addition to over 50 connected communities (HUBs) that enable global collaborative ventures for a better world. HUB Oakland is looking ahead to their permanent offices at 23rd and Broadway, slated to open Fall of 2013. More Information at www.HubOakland.net
Sarah Filley, Cofounder Popuphood
Lionel J. Wilson Building, 150 Frank Ogawa Plaza, Suite 1B, Oakland, California
email@example.com www.popuphood.com 510-375-7705
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