Soft opening is November 29th and grand opening December 6th (Popuphood's 2 year anniversary!!) with our second popup, SOBU!
The flagship shop is the place where product meets customer for the farm to table model that is the heart of Flora Cultural Society. It represents an opportunity to engage their customers with flowers as part of their everyday experience; from the farm, to shop, to your home!
They had already taken root in and fallen in LOVE with Oakland with their farm. Being makers and part of the urban farm movement it made sense for them to be a part of Oakland's historic industrial spirit. The flower farm connects to the history of the place in interesting ways; they can easily imagine that many a flower bundle was purchased on these very streets when the shipping yards met with the local growers in a time when locally made and grown was a necessity. And now they will be again, it truly feels like a home coming for them.
"Working with Popuphood has been pure bliss, and that is not an overstatement. In one meeting the questions I had been phrasing and rephrasing in my mind to find answers were answered. What once was complicated now was clear, defined and given new life. Truthful, informational and inspirational. I look forward to each meeting to meet with their minds, learn and get their fresh perspectives. It’s not often you find creative minds with business strategy skills and life experience at your fingertips."