Underhill says that American retailers and suppliers must broaden their horizons to keep ahead of the pack. They need to recognize “that we in North America are no longer the cutting edge of retail. The cutting edge of retail is often in places where money is young. And certainly one of the things [that’s important] for an American merchant is gaining some global awareness, because that’s where you get new ideas and a fresh perspective.”
From the LIMA website: Paco Underhill Posted by Marty Brochstein | September 24, 2012
We feel ya Underhill, and on our round the world retail tour we brought back a few new perspectives from NY, Florence, Venice, Melbourne and have spent some time reflecting on what is relevant to our experiences here in the Bay Area. Here was our first clue that Melbourne has most of its rewards off the beaten path, they are crazy about lane-ways (the Aussie phrase for alleys) and the success of these shops have everything to do with economics, desire, and the thrill of discovery. Heading across the bridge towards the south Melbourne's (post) industrial district this street caught our eye and lead us to a unique group of shops in a post industrial neighborhood. It felt like Oakland. We will be posting more but the takeaway is this, Melbourne has embraced the local, the process of discovery, and its alley-ways highlight these trends. Stay tuned...