CREATIVE DISRUPTION – Oakland First Friday, at HATCH Gallery 492 23rd St May 3rd, 2013
Join us for a final exhibition of visual reflections from students at California College of Arts sharing their user research process as well as early prototypes of some community engagement tools. The exhibition of Creative Disruptions will showcase community arts engagement at multiple locations and storefronts throughout Oakland First Friday in the KONO district.
Please check our website at www.popuphood.com for updates and locations. Class Tumblr
Official Press release: FOR IMMEDIATE RELEASE
POPUPHOOD PARTNERS WITH CALIFORNIA COLLEGE OF ARTS (CCA) TO ENGAGE KOREATOWN NORTHGATE (KONO) IN OAKLAND.
Oakland, California, USA
April 3rd, 2013
KONO has procured Popuphood to creatively engage the community, strategize marketing the vibrant arts scene, and curate retail as part of coordinating a lager multi-sector approach to renewal. Geographically the district is defined by Telegraph Avenue between 20th and 35th Streets in Oakland, Ca. These 15 blocks, recently branded as KONO, reﬂect the lively and diverse character of the district. Koreatown Northgate includes an important Korean-American commercial center, Alta Bates-Summit Medical Center and a growing variety of multi-ethnic restaurants and shops and home to Oakland First Friday, a large monthly event showcasing local arts and entertainment defining a unique cultural and economic renaissance.
Founded in 2011 by Sarah Filley and Alfonso Dominguez Popuphood is award winning social enterprise incubating small businesses and revitalizing neighborhoods, block by block. Through retail curation and marketing they activate previously vacant spaces and transform them into vibrant destinations. Their pilot in Old Oakland has received international press and recognition. This programatic and multisector approach to local economic development creates employment opportunities, pathways to permanent leases and increased livability in urban neighborhoods. To rethink retail and its role in renewal they invite communities to participate in the global conversations of collective impact, and creative placemaking.
Class: CREATIVE DISRUPTIONS
To further their research and expand their capacity Sarah Filley has co-designed Creative Disruptions class with faculty member Liz Ogbu. Ogbu's professional and academic work has focused on how to leverage design to address larger issues around social, economic, and political inequities. She is also regarded as a leading voice in issues of sustainable (social, economic, and environmental) design as well as the spatial conditions of challenged urban environments. Ogbu has authored numerous articles and papers as well as spoken throughout the country and internationally. Popuphood is a community partner in the ENGAGE at CCA initiative at California College of the Arts (CCA). Housed within CCA's Center for Art and Public Life, ENGAGE at CCA connects faculty and students with community partners through semester-long projects that focus on specific needs defined by, or identified in collaboration with, their partner. Through this blend of project-based learning and community engagement, ENGAGE has contributed to the health of over 55 organizations by channeling the creativity, skills, and passion of students in fine arts, architecture, design and writing. For more information, please visit: center.cca.edu/engage
Sarah Filley, Cofounder Popuphood
Lionel J. Wilson Building, 150 Frank Ogawa Plaza, Suite 1B, Oakland, California
email@example.com www.popuphood.com 510-761-6123