Love locally! Show your sweetie your Oakland side this Wednesday in Old Oakland! Our Popuphood retailers have put together a splendid event featuring Crown Nine, Marion and Rose's Workshop, and Umamimart with our newest members SOBU hosted by Flora Cultural Society! Special mention to a few of our applicants Gate Commes Des Filles and Linea Carta! We can't wait.
Join us in welcoming Flora Cultural Society, our newest popup in Old Oakland. They grow heirloom, antique varieties and herbs down the street in West Oakland -hyper local!- and offer cut flowers and products crafted with these same plants. They only use seeds after 1950, the cutoff date for genetic modification. This means they are the go-to local resource for rare and unique arrangements that echo the historic Old Oakland architecture while introducing modern plant based products for your home. It has been a pleasure working with them and we can't wait to see the breezeway bursting with plants!
Soft opening is November 29th and grand opening December 6th (Popuphood's 2 year anniversary!!) with our second popup, SOBU!
They believe flowers are a botanical exploration and should awaken your senses. Their farm, shop, classes and events are centered on the idea of “Rewilding your life”, letting nature into your everyday with fresh cut bouquets, farm to table goods and botanical scents. They are dedicated purveyors of botanical goods.
The flagship shop is the place where product meets customer for the farm to table model that is the heart of Flora Cultural Society. It represents an opportunity to engage their customers with flowers as part of their everyday experience; from the farm, to shop, to your home!
They had already taken root in and fallen in LOVE with Oakland with their farm. Being makers and part of the urban farm movement it made sense for them to be a part of Oakland's historic industrial spirit. The flower farm connects to the history of the place in interesting ways; they can easily imagine that many a flower bundle was purchased on these very streets when the shipping yards met with the local growers in a time when locally made and grown was a necessity. And now they will be again, it truly feels like a home coming for them.
"Working with Popuphood has been pure bliss, and that is not an overstatement. In one meeting the questions I had been phrasing and rephrasing in my mind to find answers were answered. What once was complicated now was clear, defined and given new life. Truthful, informational and inspirational. I look forward to each meeting to meet with their minds, learn and get their fresh perspectives. It’s not often you find creative minds with business strategy skills and life experience at your fingertips."
Introducing SOBU, a furniture and design addition to Old Oakland. We were impressed with the gorgeous furniture they design, and we are pleased to announce their flagship shop opening in Downtown Oakland. We are pretty sure that you will start to see their furniture in your favorite new spots around town! As part of our Popup to Permanent program, they have signed on for six months with Peter Sullivan Associates, LLC. and we invite you to join us in welcoming them for a soft opening on November 22 and a Grand Opening December 6th, just in time for our two year anniversary!
Craftsmanship: SOBU believes the world is a miraculous place, in every piece of furniture they create, a spirit and character is bestowed that will travel along with it into your home; from their initial sketches, into the craftsman’s hands, and to the final journey through your door. Each piece is branded with the SOBU spirit as well as a unique marker that identifies it as a handmade product of exclusive and limited lineage. Designed here, made with international craftspeople with long relationships to SOBU.
Reclaimed: They believe in using plantation grown, reclaimed and FSC certified lumber. Each species of wood has it’s own natural character and variation, and they prefer to simply apply water-based sealers and traditional wax finishes. They don’t fill knots and season splits with epoxy or putty, so you can see and experience the real materials. The fabrics they use are natural fibers like cotton, linen and wool whenever possible and if they can find recycled aluminum and steel they use it.
We have really enjoyed working with the Husband and wife duo! Laleh and Alessandro Latini launched SOBU in 2011 with their first product, the Junk in the Trunk Bed with Storage. With Alessandro’s furniture and architecture background, Laleh’s photography and graphic design experience, and a combined client list that included Crate & Barrel, Pottery Barn, West Elm and Design Within Reach, it was a natural progression for the two.
Laleh was born in Tehran and moved to San Francisco as a young girl with her family to escape the revolution. She studied Film and Photography at UC Davis and returned to San Francisco after college to begin a career in graphic design, all the while maintaining her interest and love of photography.
Alessandro was born in Rome and followed his family from Italy to Brazil, finally landing in Marin County where he met Laleh in high school (just friends). He then attended and graduated from UC Berkeley's School of Architecture and moved to New York City where he lived in a converted basement and built furniture with a friend. While on a visit home, Alessandro happened to spot his old friend from high school on her Vespa and left a note in her helmet inviting her to coffee. Laleh and Alessandro now live in the East Bay with their two kids, one lucky black cat, four chickens and a colorful and lively assortment of fish. to edit.
Popuphood to Open Manifesta Salon in Old Oakland
Popuphood is pleased to announce our newest addition to Old Oakland: Manifesta Salon. Manifesta is a full service hair salon, and joins other inspired Popuphood retailers at 831 Broadway. More details to come!!!
Manifesta Salon is a member of Popuphood’s retail incubator program, in its second year in historic Old Oakland.
Popuphood offers consulting services to new retailers, and provided Manifesta with assistance in writing their business and marketing plans, securing a loan, permit processing, and architectural evaluation. Manifesta signed a long-term lease agreement signaling that our pop-up to permanent ethos has really taken hold where new retailers are ready to invest in Old Oakland.
Manifesta Salon was hand-selected through Popuphood’s vendor application process. Existing Popuphood shops in Old Oakland include:
Marion and Rose's Workshop – featuring a well-edited collection of American-made, heirloom quality goods for the home, person, and pet.
Umami Mart – specializing in bar, coffee, and kitchen equipment from Japan, and celebrates
Japanese food and drinks through events, art exhibitions, and demonstrations.
And two additional shops opening in November!!! Announcements coming soon...
Sarah Filley, Co-Founder
After being a part of the Popuphood incubation program for two years, jewelry boutique Crown Nine is graduating from the ranks and moving into a new, fabulous space! Luckily, they're not going far… the shop will be relocated just down the block on 9th Street behind District in the Carriage House.
The owner, Kate Ellen, is behind Kate Ellen Metals, and this new opportunity allows for studio space to integrate her workspace and keep hosting hands-on workshops. The new spot allows her to stay a part of Old Oakland neighborhood and continue to build our community.
A big thank you to Kate for being one of our first Popuphood shops! Not only did she launch a truly inspired shop and bring the work of independent artists like Giovanna Torrico and Voce Keen to Old Oakland, she garnered wonderful press and won some awards as well, such as "Most Covetable Gems" in the East Bay Express' "Best Of" issue.
We love that she:
* Holds jewelry design classes and workshops, connecting clients and neighbors to the craft of jewelry making as well as the stories and techniques behind the makers.
* Creates custom ceremonial jewelry pieces for couples. She really connects to peoples' love stories and manifests some heirloom-worthy pieces, part of the reason she wanted to launch her flagship shop was to meet her customers and be a part of the community.
* Curates art shows of local superstars and many friends of ours as part of expanding her community, showcasing artists for Oakland's First Friday, and living a creative life.
Best of luck! Read more
It's been a busy summer, with lots of wonderful press for Popuphood's shops and projects!
First of all, Popuphood and our Old Oakland retailers were featured in Sunset Magazine's September issue in a story called "Boom Town." We love that Sunset now sees Oakland as a retail destination, and can easily imagine their non-local readers stopping by Oakland on a coastal drive through Northern California. (And we can't help but think that we played none-too-small part in putting Oakland retailers on the map.)
Getting featured in Sunset is a huge milestone for our retailers, as well as Old Oakland in general, and a great payoff for the work we've been putting in for two years as Popuphood. While Oakland is going through a renaissance, it is still coming up, and retailers face the continuous struggle to maintain foot traffic. It was important for us to do old fashioned outreach to the surrounding businesses like Ratto's who have served that neighborhood for a 100 years. Our work marketing the shops together as "Popuphood" as well as including our neighbors has brought national recognition from numerous publications, driven international customers to their online shops, and boosted their economic sustainability.
There's also been a ton of media buzz about the Latham Square project, stay tuned for our Grand Openeing announcement! In the meantime, find out more about our Popuphood enterprise zone here.
KGO Radio calls the pop-up plaza a "grand civic experiment for Oakland," and speaks briefly with the Oakland Public Transportation Department about the city's efforts to "create more vibrant and safe public spaces." Leslie Brinkley of KGO also did a follow up with us just to talk about Old Oakland's shops and our latest Popup Impact HUB here at Frank Ogawa Plaza.
An SF Chronicle story points out that the Latham Square area "may soon be an homage to human kindness once again."
The Contra Costa Times spotlight's the city's hope that the "pocket park with weekly entertainment will bring a bit of Oakland's vibrant Uptown Arts District closer to the ... city center."
The Bay Nature writes about Latham Square as a pedestrian and cyclists Urban Nature experiment.
SF.Streetsblog writes about "Plaza to the people!" and has offered continual coverage so far with great insights.
And the SFGate blog says that that Latham Square is in for a "major revival" and describes the pedestrian plaza's "benches, tables, greenery and artwork fashioned from old street signs and lamp posts salvaged from the city’s corporation yard."
With all of the momentum around Popuphood's projects, you can bet there will be some fun press mentions this Fall as well. We'll be sure to keep you posted on this blog.