It has been busy here at popuphood so much so that we have yet to share all the amazing Urban Design and retail trends from our travels. To start off, here is a FANTASTIC popup that we were really fortunate to experience from the master himself, karl Lagerfiled. We loved the superhero theme played up with murals, live and painted, and of course fabulous clothes. More to come!
As we look back at a year of popuphood in Old Oakland and look forward to our work in other parts of the city and beyond we can be very proud of one central disrupting concept: restoring vibrancy to our urban centers starts with a hyper local approach, prioritizing lowering the barriers to small business over cosmetic changes and leveraging inherent creativity and design to tell the story of these neighborhoods.
The central tactic of co-locating these businesses and creating a geographically based aggregate of invested business owners was the key to this initiatives success. It is much easier to create a shopping destination if you can park and stroll, grab lunch, and check out five or more shops. BUilding on this is a new willingness for businesses to choose downtown Oakland as a location for a flagship store this last year. This expands opportunities for the resident and visitor to take advantage of a broader cluster, one that spans the downtown corridor along Broadway and Telegraph Avenue. While exciting this success is still tenuous, Oakland simply does not have the population and foot traffic of Brooklyn or San Francisco to support and grow these businesses. We can do two things about that.
1. Align small business economic development with the marketing of Oakland as a place to visit, invest, and live. Let's define and accelerate partnerships between The City of Oakland, the Community Benefits Districts, non-profit, health, arts sectors, and the good people of this town to strengthen small business and our international reputation.
2. This Holiday Season is the most important time of the year for any retailer, so if you like what is happening you can grow this budding vibrancy even during the chill of this economy, by shopping local.
Our friends at Oaklandish posted it best: "...Put your money where your heart is and support some homegrown Oakland businesses. We’ve made it easy for you – we plotted out a map of many of the independent downtown neighborhood businesses that will be open the day after Thanksgiving. Pick up a copy on the free B line shuttles, any participating downtown business, or tear out in the insert in this week’s East Bay Express Holiday Guide. Then, get it stamped at every spot you visit on 11/23 (you don’t even have to buy anything) and you’ll be entitled to free/cheap drinks and snacks in the neighborhood!
Plus, courtesy of the City of Oakland, street parking is free all day Plaid Friday and Saturdays the rest of the year starting this week. Also, the free B Shuttle will be running its regular Friday schedule." (from the Oaklandish website)
popuphood-shop local, shop online!
Crown Nine: Sarah Swell Sample Sale offering an exclusive peek at samples at dramatically reduced prices. Wear plaid to received a FREE pair of studs by Kate Ellen Metals.
Marion and Rose’s Workshop: Wear plaid and win a prize. Music by Cate Warren.
McMullen Boutique: Winter Sale: 30% off selected items.
Piper and John's General Goods: The Magical Poem oracle.
Umamimart: The grease box.
SHOPPING PROMOS for PLAID FRIDAY / IN THE BLACK 11/23:
Show & Tell: Entire Store 35% off.
The Bookmark Bookstore: 20% off.
Oakland Surf Club: BLOWOUT Holiday Sale! $1, $5, & $10 sections and other discounts!
Underground Treasures: Merchandise certificates: Purchase for 100.00 plus tax receives 175.00 in merchandise. Only from Nov. 23-24.
Feelmore510 Adult Gallery: 15% off Tuyo Vibes.
Owl N Wood: 10% off all shoes.
Oaklandish: Free Plaid Classic tee with in-store purchases over $75. Limited-edition plaid scarves from Lazy Lotus.
Spoiled Boutique: 15% off entire store + free t-shirt with purchases over $150.
Pom Pom Boutique: 20% off entire purchase.
The Hat Library: FREE gift with purchase. Additional 10% off entire purchase if you are wearing plaid.
Bibliomania: New arrivals plus 20% off books in the Christmas section.
Topps Salon and Day Spa: Buy 1 Pureology product, get 2nd 25% off. All American Crew products 30% off with haircut. 15% off Brazilian Blowout service. 30% off facials. $10 off mani/pedi combo.
lOAKal: Free goodie bag with purchase of $50 or more. Any purchase on Plaid Friday enters you into a drawing to win Loakal money.
PASSPORT BAR & CAFE SPECIALS:
Awaken: 5 Stamps = Buy one coffee/espresso and get one of equal or lesser value free. 10 Stamps = Buy a beer/wine and get one of equal or lesser value free.
Farley’s: 5 Stamps = Half-Off any sandwich ($4 value).
Make Westing: 10 Stamps = Buy one beer/wine and get one of equal or lesser value free.
The Layover: 3 Stamps = 1/2 off Linden Street Burning Oak Black Lager ($2 value). 5 Stamps = 1/2 off ANY LOCAL beer or liquor (up to a $4 value). 10 Stamps = Buy one house cocktail and get a second of equal or lesser value free ($9).
Cafe 817: 5 Stamps = One free cup of pour-over coffee.
Bittersweet: 5 Stamps = Buy one coffee/espresso and get one of equal or lesser value free OR 10% off any Bittersweet Origins Chocolate Bar.
Sponsored by Plaid Friday, In the Black, Oakland Grown, Oaklandish, the Downtown and Lake Merritt/Upton BIDs, EBX, the B Shuttle, and the City of Oakland.
From her website:
Christina Ruiz launched TopShelf Boutique in May of 2012 making it San Francisco’s Fir
Christina Ruiz is a born and raised “California Girl” from the small beach town of Santa Cruz, she also has roots in Colombia, South America, making her spice for style that much more interesting. From growing up in the retail world of shopping malls, to graduating from one of SF’s most respected fashion institutes (FIDM), to developing a vast network of friends and colleagues from the city bar and nightlife scene, Christina is excited to pour all of this life experience into the launch of her new mobile business.
She is now the Northern California Representative for the West Coast Mobile Retail Association (founded in Los Angeles). For additional info visit www.westcoastmra.com
"wear fashion rolls!"
TopShelf Boutique is San Francisco's first-ever fashion truck offering an inventory of handpicked women's hip and unique pieces at affordable prices. Merchandise is a blend of new, vintage and upcycled items from local designers and beyond.
@TopShelfStyle on Twitter and Instagram.
popuphood welcomes a new pop-up in Old Oakland!
The Bold Italic joins Marion and Rose's Workshop for the HOLIDAYS!
November 20 - January 8
Brick 'n' Mortar: 461 9th St. Oakland (Old Oakland @ Broadway)
Shop Online: Marion and Rose's Workshop, The Bold Italic
Holiday Hours:Tuesday-Friday 12-7, Saturday 12-6, Sunday 11-4, late every First Fridays
Stay tuned awesome events planed for November and December!
As popuphood looks back at our first year (Celebrate our anniversary with us December 15th!! We will be posting all about it next week) we have been able to grow through partnerships building our capacity through the sharing economy and mesh business practices. So it made so much sense to welcome The Bold Italic and explore a collaborative retail model while celebrating a cross Bay celebration of good design. They featured popuphood's Umamimart recently here and we look forward to their next broader coverage of Crown Nine, McMullen, Piper and John's General Goods, and of course, Marion and Rose's Workshop.
Next post: November 23rd is PLAID FRIDAY with Free parking--shop local this season!
Photo: Sarah Filley, popuphood in Old Oakland
I wanted to share this article The Future’s Just Not That Into You posted last month. In it David Zach spells out "A few ideas on how to meet the future on your own terms." Here at popuphood we believe in creating our own future, as innovators, as entrepreneurs, and as active citizens. Take #3 "Small is still Beautiful." This rings true as we started in a small historical neighborhood with five vacancies on one block in Oakland. Each business is a hyper local microcosom showcasing the creativity and beauty of the hand made, celebrating the independent labels, local micro-manufacturing and the small design studios. They may have started small and lean and temporary. Yet the collective cumulative impact of this one block on Oakland over the last year has been BIG. This is the new economy, one that aggregates simultaneous small gestures towards remaking a neighborhood, a city, a new future. Local small businesses competes with big box retail, neighborhoods come alive, and a city reinvents its local economy--it is not so far in the future, its happening now.
Below David Zach outlines 6 more ideas. It is meant for continued innovation in architecture, yet #5 hints that blurring boundaries between disciplines yields the clearest path to the horizon line.
1. Entrepreneurial wealth creation
2. Life-work planning
3. Small is still beautiful
A brilliant retort to the age of just about everything being bigger is to be a bit smaller. Think local. Think sooner rather than later. Think yours, not everyone else’s. There’s an appropriateness of scale that gets lost in the gloss of globalization. Search for resources that will help you secure your own familiar and familial piece of the world. The Lt. Governor of Idaho, Brad Little, said “Small ideas are as important as big ideas.” Yes, please. What’s the big idea for your generation? How about a lot of small, livable ideas? Your generation of small ideas may do more for designing a viable future than so many of the big ideas we’ve been keeping on financial life support. Fight the notion of things being too big to fail, because that arrogance requires too many other things to be too small to succeed.
All great things start small.
4. Amateur practice
5. Think into other boxes
6. Engage the past
7. Put work in its place
@sarahfilley for popuphood