Partners This project represents a partnership with Commercial real estate developers Ben and Richard Weinstein of WCRE with a 500 Sq. ft. "jewel box" located at 352 17th St. One goal with our partnership is to introduce several of our Popuphood members to the development group through a series of short term 3-4 month Pop-ups throughout the year. It is an evolution of our Pop-up to Permanent Program in response to the changing ecosystem of retail in downtown Oakland. You can read the recent summary of their other great neighboring projects here.
Pop-up Bodega So many of our food related applicants are amazing and we wanted you to find them all in one place and that is how the Pop-up Bodega concept was born. With no food prep on site these food producers source it locally, prepare everything in an off site facility, and package it just in time with no preservatives. This Bodega is a corner store where you can try a the most decadent Gluten free lemon treats, an astoundingly refreshing cold pressed coffee, nutritious super food snacks, and the juice squeezed from organic ingredients sourced within 100 miles. Perfect for mornings, afternoon slumps, and before you hit the gym after work. The manageable smaller footprint of this location with the combined talents of our partners make this an exiting proposition with a promising financial projection for the next 3 months.
When we met with Free Juice it was clear that they were the right partner for this project. As a local company committed to juice they impressed us with their social mission. It is the best juice you will ever taste and it goes down all the sweeter with their mission driven values of Local Produce, Local Workers and Local Impact. They will be operating the Pop-up Bodega as they look for a permanent location and will be launching their super foods snacks in the new space capturing all the nutrients and health potential in the juice pulp as balanced and healthy snacks options!
The Lemon Girl is a gluten free bakery. They specialize in locally sourced Meyer Lemon inspired sweets and treats, with other flavors to round out an assortment of delicious offerings. Along with loving the Meyer Lemon curd we align with the bakery’s health conscious ethos, and we are so pleased to see them as part of this project!
FLUX coffee is cold brewed coffee roasted in house through an extensive brewing process with a Triple Flux Filter. The result is a fresh, bold flavor with no bitterness. It might change your coffee game!
We will be sharing more news and updates all summer. They are great folks and we look forward to working with them, please join us to welcome them to the neighborhood on June 6th!