We really loved having SOBU as part of our Popuphood Old Oakland community. Please join them in their new permanent home:
5451 College Ave,
Oakland, CA 94618
It is part of a bigger trend in co-retailing and we think they are savvy for finding a partner to move forward with that shares their design ethos. Be sure to visit them at their new location!
Coming Soon to Old Oakland: Maple Street Denim !!!
Check out our cruising style with a custom imported bikes in front of our HQ.
Soon to be a classic this chair looks great in any space! Pictured here in our cofounder's living room.
Co-owner Alessandro Latini is shown here. He and Laleh founded SOBU and design together.
We are proud to announce our partnership with Bay Bucks, money designed for a new economy. Our part of our Popuphood family, you get a special discount: NO joining fee and NO monthly subscriptions fee! That's right, we waived that for you. 'Cause your special. Sign up!!
All the details are below but first we want to make sure you know about this: The Living the New Economy conference is coming up. Popuphood's Cofounder Sarah Filley will be speaking along with several leaders forging the new economy. Tickets Here.
Buying local helps keep more cash in the community. However, some 30% of that cash still leaks out of the local community, draining wealth away from Bay Area residents and businesses. With Bay Bucks, 100% of the money spent re-circulates in the local community, creating real wealth and opportunities.
As part of the New Economy 2.0 movement Bay Bucks is a business-to-business barter exchange. Members can create and issue appropriate amount of Bay Bucks to meet their business expenses by assisting members to trade things they have in excess for things they need - turning their unsold into an asset. And we are all about leveraging unused assets. Local businesses bartering with each other helps everyone save cash, increase profit margins, share resources and reduce waste - all while building a stronger local economy.
Here is how it works:
Most businesses have some unused inventory or excess capacity. With Bay Bucks, businesses can deposit their own extra goods and services into the Exchange and withdraw the services or goods of any other participating businesses from the Exchange. Instead of using cash, all transactions on the Exchange are done in Bay Bucks, a digital currency.
You earn Bay Bucks every time a business purchases your goods or services on the Exchange, and you can spend the Bay Bucks you earn when you want to purchase anything in the Bay Bucks marketplace. Bay Bucks are equivalent to the US dollar, so you earn the same amount of Bay Bucks you would earn if you were selling your goods and services for cash at full retail price.
Are you interested in hosting a Bay Bucks event with Popuphood? Let us know!
We can't wait to hear from you about how you are using this service! We hope to see you at The Living the New Economy Conference!
Popuphood announces Oakland Renaissance, the grand opening celebration for Regina’s Door, the newest Popuphood Pop-up, an upscale vintage boutique located at 352 17th Street in Downtown Oakland.
Regina’s Door specializes in runway worthy one-of-a-kind vintage dresses and gowns from the Victorian Era to the 1980’s. Regina’s Door is a fashion boutique that first garnered recognition with a celebrity clientele in Australia. It is the brainchild of award winning performer, poet, and playwright Regina Evans. Evans has a reputation for concierge service and she is excited to bring her red carpet quality selections to Downtown Oakland under the new name Regina’s Door. Both Evans and her business partner Kim Saquing are Modern Day Abolitionists. Bringing the compassion to fashion, the launch of this 6 month Pop-up with Popuphood supports their social mission to “unlock a dream” with mentorship and programs for young survivors.
Evans first launched her vintage clothing boutique in Sydney, Australia catering to a celebrity clientele including Beyonce and Cate Blanchett who were often featured in fashion magazines such as Vogue, Harpers Bazaar and InStyle as well as the red carpet at Cannes Film Festival and MTV,Aria, Logie and AFI Awards. The boutique, served as a resource for the Australian theater, music, television and movie industries. Her compassion and commitment to service resonated with Saquing, who is partnering with Evans. She served as the Director of the San Francisco Chapter Freedom and Fashion, is an indepenent consultant with Arbonne International, mentoring women in business and beauty and wellness, and is Cofounder of Cry of the Broken.
Purchase tickets to the Fundraiser: 52 Letters is a powerful & poetic one-woman stage play, written and performed by the award winning Regina Y. Evans. 52 letters brings awareness to the issue of sex trafficking and American Youth and all proceeds will benefit Regina’s Door to unlock a dream.
As the Public Relations Officer for Love Never Fails, Evans has enlisted this organization as a community partner in serving the boutique’s mission. Love Never Fails is "a non-profit organization dedicated to the rehabilitation, education and protection of youth involved or at risk of becoming involved in domestic sex trafficking."
As a social enterprise committed to incubating independent retailers and renewing neighborhoods, Sarah Filley, Cofounder of Popuphood, conceived of this Pop-up project in partnership with Ben and Richard Weinstein of WCRE. The 500 Sq. ft. space allows us to introduce several of our Popuphood members through a series of short term 3-4 month Pop-ups throughout the year. This white box approach is an evolution of our Pop-up to Permanent Program in response to the changing ecosystem of retail in downtown Oakland. Regina’s Door is the second Pop-up in our incubator series with a goal of a permanent space in the Spring. Read more here and here about the Pop-up Bodega.
We are thrilled to participate in PechaKucha Night Oakland (PKN_Oak) this Saturday. Our placemaking strategies will be presented with in the context of our catalyzing work in economic development for local economies. We are in good company and hosted by our former Popup Impact HUB Oakland!
Details from their website: PechaKucha Night Oakland is a seasonal event for sharing ideas and building community. Each city around the world (over 700 and counting), has a group of producers that convene these fun gatherings over food, drinks, and music with a particular flair – cultural worker/entrepreneurs, Ashara Ekundayo, Jeff Perlstein and Mike Nicholls are no expection to this. Plus, it’s being housed in the newest & sexiest start-up in the Town, Impact Hub Oakland!
What Happens at PKN_Oak?
Presenters are allotted 20 PowerPoint slides and 20 seconds of narration per slide. Put simply, it’s 6 minutes and 40 seconds of performance art. We’re pulling together a dynamic mix of presenters from all domains of creative activity – activists, architects, artists, chefs, curators, designers, dreamers, entrepreneurs, fabricators, fashionistas, historians, makers, rabblerousers, scientists, ETC! It’s Thinking + Drinking Town Bizniss style!
Theme – “Place/Making/Place”
Many PKN around the world have themed events – with all of the dramatic changes taking place in The Bay due to development and gentrification, we’re focusing our Summer edition of PKN_Oak on the timely topic of “Place/Making/Place.” 10 presenters will share their interpretation of place, space and identity as it relates to making and maintaining a place whether that be a neighborhood, a relationship, a business or whatever.
Pecha Kucha Night OAKLAND, Vol. 4
Saturday July 26, 2014
Doors, Beats, Food, Drink | 7:00pm
Presentations | 8:20pm
$10 | All-Ages
@Impact Hub Oakland
BUY TICKETS HERE!
Grand Opening: June 6th // 4:30-8pm // 352 17th St. Oakland
"Popuphood presents our latest project...a Pop-up Bodega! The above image is a before shot and we can't wait for you to come see the grand opening!
Partners This project represents a partnership with Commercial real estate developers Ben and Richard Weinstein of WCRE with a 500 Sq. ft. "jewel box" located at 352 17th St. One goal with our partnership is to introduce several of our Popuphood members to the development group through a series of short term 3-4 month Pop-ups throughout the year. It is an evolution of our Pop-up to Permanent Program in response to the changing ecosystem of retail in downtown Oakland. You can read the recent summary of their other great neighboring projects here.
Pop-up Bodega So many of our food related applicants are amazing and we wanted you to find them all in one place and that is how the Pop-up Bodega concept was born. With no food prep on site these food producers source it locally, prepare everything in an off site facility, and package it just in time with no preservatives. This Bodega is a corner store where you can try a the most decadent Gluten free lemon treats, an astoundingly refreshing cold pressed coffee, nutritious super food snacks, and the juice squeezed from organic ingredients sourced within 100 miles. Perfect for mornings, afternoon slumps, and before you hit the gym after work. The manageable smaller footprint of this location with the combined talents of our partners make this an exiting proposition with a promising financial projection for the next 3 months.
When we met with Free Juice it was clear that they were the right partner for this project. As a local company committed to juice they impressed us with their social mission. It is the best juice you will ever taste and it goes down all the sweeter with their mission driven values of Local Produce, Local Workers and Local Impact. They will be operating the Pop-up Bodega as they look for a permanent location and will be launching their super foods snacks in the new space capturing all the nutrients and health potential in the juice pulp as balanced and healthy snacks options!
The Lemon Girl is a gluten free bakery. They specialize in locally sourced Meyer Lemon inspired sweets and treats, with other flavors to round out an assortment of delicious offerings. Along with loving the Meyer Lemon curd we align with the bakery’s health conscious ethos, and we are so pleased to see them as part of this project!
FLUX coffee is cold brewed coffee roasted in house through an extensive brewing process with a Triple Flux Filter. The result is a fresh, bold flavor with no bitterness. It might change your coffee game!
We will be sharing more news and updates all summer. They are great folks and we look forward to working with them, please join us to welcome them to the neighborhood on June 6th!
Proposal: The Bill
Office of California State Assemblyman Rob Bonta, 18th District
May Update: AB 2719 – Standard Pop-Up Regulation Zones Act is a model ordinances on mobile retail operations, in order to encourage (spur) the development of pop-up retail. It has passed the initial hearing, appropriations, and the floor! Here is a link to track its status as it is awaiting final review in August! It has been a tremendous amount of work with several partners to get this far and we will calling on you for your support.
Popuphood participated in the Business and Economic Development Advisory Committee. We were invited by Assembly Member Rob Bonta representing the 18th District of the State of California.
The Challenges to local municipalities in dealing with and regulating mobile retail and pop-ups is the fact that it is a new industry and there are very few precedents to draw from regarding regulation and policy. Each City and State then is forced to “reinvent the wheel” and develop guidelines without the benefit of access to other cities process, victories and challenges.
Every Bill has a story, this SPURZ act will create a unified set of up to date guidelines for a unique and growing industry saving hundred of tax payer dollars in man hours, smoothing out the process for entrepreneurs in both urban and rural areas, and build micro businesses into major regional economic engines.
EVENT: In June of 2013 we organized an event to activate a civic plaza with mobile retail and shine a light on some of these policy issues. The event, Fashion Friday on the Plaza, was a huge success drawing crowds and highlighting the mutually beneficial approach through programming between the local fashion boutique brick and mortars and the retail trucks. Sponsored by the City of Oakland and the WCMRA road trip series we hosted 7 mobile retail trucks and over 5 brick and mortar shops as part of a fashion show and happy hour shopping event.
Subject: Mobile Retail
A Mobile retail vendor traditionally is defined as a person or entity that sells from a stand that is intended to be temporary, or is capable of being moved from one location to another, whether the stand is located within or on the premises of a fixed facility (such as a kiosk at a shopping center or an airport) or whether the stand is located on unimproved real estate (such as a lot or field leased for retail purposes).*
Today the Mobile retail includes sales from trucks, vans, and trailers as well as bicycle powered food vending, sidewalk stalls, and carts. It is a growing industry, so much so that a national organization has developed to support and represent this new market for small independent brands. The Mobile Retail Association (MRA) has a West Coast branch to serve the surge in foodtrucks and now mobile boutiques (WCMRA).
· No guidelines
· Different from city to city, and by county
· Lumped in with food trucks
· Seen as unfair competition
· Reliant on events and others to pull special permits
· Must pay parking fees to operate
· Confusing or out of date ordinances
· No visible unifying entity for gov. to work with
Current Options available to mobile retail trucks
1. Pay for private street or parking lot - $200/day
2. Apply for Temporary Encroachment Permit
3. Participate in Special Event Permitted event
• Los Angeles
-The city has targeted specific locations for mobile vendors and created ordinances to allow mobile vendors to work in the city.
• San Francisco
–WCMRA has drafted legislation presented to the city council that allows for mobile retail trucks to operate in designated zones under very specific limitations. This has passed with limitations. A copy is provided in the following pages with areas for discussion in red.
–Popuphood and the City of Oakland hosted 7 mobile retail trucks for an event entitled “Fashion Friday.”
–Oakland has an increasing number of mobile retailers and mobile retail hopefuls seen at First Fridays.
• Bay Area - Off The Grid
–150 food vendors work with “Off the Grid” to provide mobile food truck hubs all over the bay area.
–Off the Grid is beginning to expand its work to work with mobile retail vendors with out a retail context for an area.
· Lowers barriers to entry with reduced overhead and risk.
· Promotes brands
· Flexible locations
· Product Launch
· Social Impact
· Creates activity and safety
· Rewards Sm. Biz
· Food truck envy
• Boost retail revenue
–Mobile retailers are licensed vendors and create additional sources of tax revenue
• Invest in future businesses
–Mobile retail is a step towards a more permanent (brick and mortor) business 90% of the time.
–The initial cost of the mobile-retail business model is between $5,000 and $30,000 compared to the average brick and mortar start up cost of $50,000 and $100,000. Consequently the mobile retail industry opens doors to aspiring entrepreneurs who would otherwise be prohibited from opening a business.
• Test potential markets and locations
–One of the strategies implemented to encourage mobile retail is to target specific Zones for mobile and temporary entrepreneurship. This gives the city a chance to test potential retail markets and determine whether the area could sustain more robust business without such a high cost-risk associated.
• Create vibrant places and activate empty spaces
-In NYC we have seen how clustered food trucks have transformed street scenes into vibrant city-scapes by activating empty lots, plazas, and festivals. Mobile retailers offer a profit-making approach to destination creation and placemaking.
- Increases foot traffic through events, creates interest in transitional areas offering needed investment and activity through providing goods and services.
Each municipality can build on the work already done and measure economic impact with shared resources and results. Many businesses operate in multiple cities in any given week. A regional approach makes sense so the experience is consistent thereby increasing success for mobile retailers.
There are many other paths to growing one’s business and this bill gives cities a chance to support these micro businesses into the job creators of the future by providing consistent guidelines across multiple cities and regions. This allows for smooth and legal operations from event to event, and town to town, which is often the case in the bay Area where people live, work, and conduct business in several cities during a month, or even one day.
Popuphood a social enterprise based in Oakland, CA committed to citizenship, advocacy, and local small business growth and the renewal of neighborhoods, block by block. This will be a model for the rest of the country, a California often is. Popuphood is sponsoring this bill because we many of our applicants to our Pathways to Permanent Program are mobile retailers. Out of over a 100 applicants, many of our mobile entrepreneurs seek Popuphood’s services to find them a brick and mortar location as the next step in their business, or see pop-ups as a viable option for the of season winter months. Many vendors see mobile retail as the next step to their business as a way to discover the area they would like to invest in and see pop-ups as a way to test out the neighborhood, or be a part of its organic growth over time.
The American Mobile Retail Association (AMRA) is a growing group of mobile retailers in the U.S. working in collaboration with the same goal – to bring recognition and growth to the innovative industry of mobile boutiques and services.
The West Coast Mobile Retail Association (WCMRA) launched in 2011 with 5 members in LA, CA. WCMRA quickly expanded across the Pacific coastline with over 20 members in the state of California and Washington in one year. In 2013 the WCMRA expanded Nationally to form the AMRA with 32 trucks across America.
Contact: Stacey Steffe, Cofounder
The Fashion Law Group represents the Fashion, Film, Music, Sports, Startup, and Television industries based out of LA, CA.
Contact: Manoj N. Shah, Esq. Partner
The Fashion Law Group
The Small Business Commission oversees the Office of Small Business, the central point of information and referral for entrepreneurs and small businesses located in the City & County of San Francisco.
Steve Adams (President)
Monetta White (Vice President)
Irene Yee Riley
We wanted to let you know we have really been enjoying our work in Marysville, CA as part of the team (City Design Collective and MJB Consulting) that is working with the City of Marsville Bounce Back Initiative, our first Community Charrette is centered around Exploring E Street as the Gateway to Marysville. As part of a new approach to developing a general economic development plan we will be looking at how E Street (Hwy 70) could better connect visitors, residents, and the workforce to the History, Arts, Entertainment, Dining, and Discovery of the city as a whole.
We are holding the event on Saturday May 31st from 10am to 2:30pm to Define and Design the future of E Street. This workshop will be held in front of 420 E Street at the corner of 5th, where it will be visible to passers by. We will discuss the many opportunities and challenges that E Street presents as a starting point for creating a vibrant Arts and Entertainment District in the heart of the City.
The City of Marysville began the exciting process of the Bounce Back initiative in January after hosting a successful Two Day Dialogue lead by City Design Collective.
This stage of the Bounce Back Planning efforts will focus on transforming E Street into an attractive gateway to all that Marysville has to offer, and leveraging E Street’s significant assets to showcase the city’s aspirations and unique charm.
From 10am to 12pm participants will Define and Design a vision for the future of E Street: Is E Street an Arts and Entertainment District? If so what should it look like? What types of shops and venues should locate there? What types of entertainment would attract visitors or entice the nearby workforce?
During lunch, we will mingle in the shade and present some of the mornings ideas.
The afternoon session will empower participants to map their city as a “Village”, defining connections from E Street to surrounding districts, including the Medical Arts District, Ellis Lake, D Street, and the River. We will explore ideas to enhance the physical and psychological connections to inform visitors and residents alike.
This is our first creative placemaking effort as part of our process and we are working to connect Youth, the nearby Hospital, and the merchants into the process of how Arts and Entertainment can be a driver in economic development moving forward. We look forward to sharing our findings!
May 5th, from 1:30 PM – 3:00 PM
ArtPrize Headquarters (41 Sheldon Blvd. SE).
As part of a two day forum Popuphood will be speaking on a panel entitled: Growing Creative Clusters: Arts and creative industries have helped to lead the economic renaissance of cities throughout the Midwest. Venturing beyond their individual canvasses, Downtown arts organizations can become provocateurs challenging thoughts and emerging ideals. Where collaborations emerge, their collective impacts can leave a mark larger than their individual footprints.
Lyz Crane, Deputy Director, ArtPlace America
http://www.artplaceamerica.org/about/ and http://www.linkedin.com/pub/lyz-crane/5/32b/693
Sarah Filley, Co-Founder, PopUpHood
http://www.popuphood.com/ and http://www.sarahrfilley.com/
Christian Gaines, Executive Director, ArtPrize
http://www.artprize.org/ and http://www.rapidgrowthmedia.com/features/04252013gaines.aspx
Dr. David Rosen, President, Kendall College of Art and Design
Thank you to our supporters for our Social Changemaker nomination! Many of our friends and Popuphood members are also nominees, and after two years of rethinking how retail and creative placemaking can be a catalyst for renewal we are honored to be a part of Oakland's energy moving forward.
What is a Social Changemaker? From the website:
This socially responsible business or individual incorporates positive social change into their mission, operations, and/or measures of success. They use creative approaches to give back to the community and address economic and environmental issues.
SAVE THE DATE:
Awards Program and Party - 6:00pm – Winners will be announced at the Awards Ceremony on May 30th at 6:00 in the Theatre. The awards program will begin at 6:00 on May 30th, immediately following the nominee mixer. After the awards, the party continues upstairs on the rooftop with lots of food, drink, an Indie Marketplace, music, and more. You will be given a special name badge acknowledging you as a nominee to wear at the mixer and party.
Please note that if you have only registered for the complimentary Nominee Mixer yet plan to stay for the Party on the Rooftop, you will need to purchase a ticket. All tickets are $10 in advance and $15 at the door. You can purchase Party tickets at https://indies14.eventbrite.com.
We here at Popuphood are excited about the final Jury and popular selections for the A+ Architizer Magazine awards. For our Executive Director and Cofounder Sarah Filley it was a honor to serve on the Jury with respected peers in the fields of Architecture and Urban Design. Please brows all the inspiration by following the links below. We look forward to seeing how these ideas can inspire our clients to strive for the maximum design impact while integrating technology assisted green materials and philosophies in the projects, large and small.
2014 A+Awards Winners Announced!
Comprising diverse and innovative global projects from starchitects to emerging firms, this year’s winners represent the best new architecture, interiors, and products. A highly-esteemed jury of over 300 industry leaders including Yves Béhar, Paola Antonelli, Liz Diller, Joseph Altuzarra, David Rockwell, Rem D. Koolhaas, and Ian Schrager selected the Jury Winners, while an online public vote determined the Popular Choice winners, with votes from over 100 countries and territories